This ten-week intensive course has been designed to give students a unique insight into the fashion industry. The course is divided into three main areas of study: The Culture and Context of Fashion, Fashion Media, and Fashion Business and Marketing.
- The Culture and Context of Fashion unit examines how fashion is shaped by developments in technology and the wider economic, political and cultural environment. The unit project is intended to encourage the development of written, visual and digital communication skills, as well as the ability to effectively research and analyse information. Key topics include: The evolution of fashion in the 20th Century, the fashion cycle and trend forecasting
- During the Fashion Media unit students analyse recent developments in digital media and assess how these impact on the magazine industry. The aim is also to increase understanding of the varied roles within a magazine, as well as the process of creating a new issue of a Condé Nast title. The project for this topic involves working in a team and developing a range of relevant skills, including: InDesign, Photoshop, ideas generation, and verbal and interpersonal communication.
- The Fashion Business and Marketing unit allows students to focus on an area of personal interest within the fashion industry. The unit project is to develop a business strategy, which is communicated in visual, verbal and written formats. This could be a strategy for an established fashion brand or a business plan for a new start-up. Key topics include: principles of marketing, PR, buying and merchandising, and branding.
The aim is also to provide students with a range of opportunities to increase their practical experience, such as providing an opportunity to plan and style a fashion shoot in the college photography studio. From the outset, students are encouraged and supported in producing extremely high-quality work that will help serve their professional profile and career ambitions. Throughout the course, students will also focus on their own career development. In addition to this, students will have a busy schedule of industry, museum and gallery visits plus personal study time in order to produce the highest possible standard of project work.
This is a full-time course. Students will be required to attend classes for a minimum of fifteen hours of formal lectures and seminars each week.